The Unnati blog
What we learn running podcasts for a living.
Notes on running company podcasts, from the people who produce them.
8 min
How to get booked on podcasts
Get booked on podcasts by pitching one episode, not yourself. Lenny's Podcast, 20VC and Invest Like the Best publish no form; warm introductions win.
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8 min
Webinar vs podcast
A B2B webinar averages about 84 attendees, each with a name and email. A company podcast gets a few hundred views an episode and no names. Pick what you lack.
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8 min
How to promote a B2B podcast
Promote a B2B podcast through the guest, your sales team and YouTube, where 40% of listeners found their favourite show. Reviews do not move Apple's charts.
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11 min
Who should host a company podcast
A company podcast needs an executive who will hold the slot for years, or a hired journalist. HubSpot uses its CMO; BCG and Schwab hire outside hosts.
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11 min
Branded podcast examples in 2026
Branded podcasts still publishing: Goldman Sachs's Exchanges, Shopify Masters, Inside Trader Joe's. GE's The Message and Ford's Bronco series ended.
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9 min
Best day to release a podcast
Business podcasts release across all five weekdays, mostly before 6 AM. Tuesday at 5 AM comes from one 2019 study that never looked at weekends.
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8 min
Do podcast transcripts help SEO
A podcast transcript earns search traffic only on a page your own domain serves. Apple, Spotify and YouTube each make one, and none of them is yours.
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11 min
How often should you publish a podcast
Business podcasts still running publish a median of 68 episodes a year. Publishing more often than that buys no extra audience per episode.
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10 min
Video podcast vs audio podcast
Record the video: half of weekly podcast listeners now prefer a show they can watch. Then expect a few hundred YouTube views an episode for a B2B company show.
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9 min
How long should a podcast episode be
Business podcast episodes run about 45 minutes, and the format decides it more than any choice you make. What matters more is what happens after launch: most shows get longer, and the ones that stopped were the short ones.
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7 min
How to find podcast guests
An interview podcast needs a median of 71 new guests a year. The formats that publish most in B2B need almost none, because they removed the booking dependency instead of getting better at it.
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8 min
How long it takes to launch a B2B podcast
Production companies quote 8 to 12 weeks. Across 23 surviving B2B shows the median took 71 days to reach episode twelve, and launch speed did not predict survival.
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19 min
How to measure B2B podcast ROI
Downloads cannot show whether anyone listened. Measure B2B podcast ROI with self-reported attribution, branded search lift and a break-even deal count.
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16 min
Why podcasts fail
Why podcasts fail is usually answered with a 90% stat that no dataset supports. The counted figure is 47% with three or fewer episodes.
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18 min
Video podcast equipment in 2026
Video podcast equipment for two people costs about $750 at entry level, $1,930 in the middle and $3,780 at the upper end. Buy the room before the camera.
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14 min
How to record a podcast remotely
Record a podcast remotely by capturing audio and video locally on each person's computer rather than recording the compressed video call.
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9 min
Best AI podcasts in 2026
Best AI podcasts in 2026: Dwarkesh Podcast, Latent Space, No Priors, The TWIML AI Podcast, Hard Fork, The Cognitive Revolution and The AI Daily Brief.
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10 min
Best startup podcasts for founders in 2026
Best startup podcasts for founders in 2026: Acquired, Founders, Lenny's Podcast, 20VC, My First Million, Founder Thesis and How I Built This.
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9 min
Best crypto podcasts in 2026
Best crypto podcasts in 2026: Bankless, Unchained, Empire, The Chopping Block and The Defiant, plus the shows for DeFi and protocol depth.
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10 min
Top B2B podcasts in 2026
Top B2B podcasts in 2026: Acquired, Founders, The Dave Gerhardt Show, 30 Minutes to President's Club, Lenny's Podcast, Topline and more.
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16 min
Should VC firms start a podcast?
Should VC firms start a podcast? The access case holds up. Deal flow and LP-fundraising claims do not. The median episode gets 27 downloads in seven days.
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