The Unnati blog
What we learn running podcasts for a living.
Notes on running company podcasts, from the people who produce them.
19 min
How to measure B2B podcast ROI
Downloads cannot show whether anyone listened. Measure B2B podcast ROI with self-reported attribution, branded search lift and a break-even deal count.
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16 min
Why podcasts fail
Why podcasts fail is usually answered with a 90% stat that no dataset supports. The counted figure is 47% with three or fewer episodes.
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18 min
Video podcast equipment in 2026
Video podcast equipment for two people costs about $750 at entry level, $1,930 in the middle and $3,780 at the upper end. Buy the room before the camera.
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14 min
How to record a podcast remotely
Record a podcast remotely by capturing audio and video locally on each person's computer rather than recording the compressed video call.
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9 min
Best AI podcasts in 2026
Best AI podcasts in 2026: Dwarkesh Podcast, Latent Space, No Priors, The TWIML AI Podcast, Hard Fork, The Cognitive Revolution and The AI Daily Brief.
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10 min
Best startup podcasts for founders in 2026
Best startup podcasts for founders in 2026: Acquired, Founders, Lenny's Podcast, 20VC, My First Million, Founder Thesis and How I Built This.
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9 min
Best crypto podcasts in 2026
Best crypto podcasts in 2026: Bankless, Unchained, Empire, The Chopping Block and The Defiant, plus the shows for DeFi and protocol depth.
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10 min
Top B2B podcasts in 2026
Top B2B podcasts in 2026: Acquired, Founders, The Dave Gerhardt Show, 30 Minutes to President's Club, Lenny's Podcast, Topline and more.
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16 min
Should VC firms start a podcast?
Should VC firms start a podcast? The access case holds up. Deal flow and LP-fundraising claims do not. The median episode gets 27 downloads in seven days.
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