Best B2B marketing podcasts in 2026

Akshay Datt

Founder of Unnati and host of Founder Thesis, a long-form interview podcast with company founders. Over 400 episodes since 2020.

The best B2B marketing podcasts in 2026 are The Dave Gerhardt Show, Marketing Against The Grain, Demand Decoded, The B2B Playbook, Uncensored CMO, The Marketing Millennials, Breaking B2B and Attributed. A B2B marketing podcast is a show for people who market to other businesses: demand generation, positioning, paid media, content and the job of running the team.

Lists of B2B marketing podcasts age faster than the shows on them. On one list that ranks for this search, more than half the shows have stopped publishing, and the list still sends listeners to feeds that went quiet a year ago. Every show below is still publishing.

Best B2B marketing podcasts in 2026

The best B2B marketing podcasts in 2026 are these eight, each the strongest live show for one job a B2B marketer has.

Pick one show for the problem on your desk this quarter. Five shows about marketing in general become a backlog.

Best podcasts for B2B demand generation

The best demand generation podcasts are Demand Decoded, Stacking Growth, Attributed and Sales Pipeline Radio. Each is made by a firm that sells demand generation work or software.

That ownership is why they are specific. Demand Decoded is a growth consultancy explaining its own method out loud, and Attributed is an attribution platform interviewing the people who buy attribution. Listen for the method and test the conclusion, because the show is also the firm’s pitch.

Sales Pipeline Radio is the one to try first if pipeline is the number you answer for. It runs short, covers sales and marketing in the same episode, and has been on air since 2016.

Best podcasts for B2B brand and positioning

The best brand and positioning podcasts are Uncensored CMO, The CMO Podcast and The B2B Playbook. The first two interview chief marketing officers at the largest brands; the third is for a team of two.

Uncensored CMO and The CMO Podcast get guests most B2B shows cannot book: recent episodes carry the CMOs of Duolingo and LinkedIn. Jim Stengel ran marketing at Procter & Gamble, and he asks like someone who has held the budget.

The B2B Playbook is the opposite end. It is built for founders and small marketing teams, it publishes weekly, and its recent episodes are step-by-step: LinkedIn Ads frequency caps, a feedback loop between sales and customer success. Brand advice from a global-brand CMO rarely survives contact with a team of two. This does.

Best short B2B marketing podcasts for a commute

The best short B2B marketing podcasts are Breaking B2B, Sales Pipeline Radio, Duct Tape Marketing, Marketing School, Marketers of Technology, Marketing Over Coffee and the MarTech Podcast, all with median episodes of half an hour or less.

Short shows publish more. Marketing School has gone out several times a week for ten years, and Duct Tape Marketing runs about twice a week. A show you can finish between two meetings is the one you keep listening to.

Marketing Over Coffee and the MarTech Podcast are the two for the technology side of the job, analytics, tooling and the stack. Duct Tape Marketing leans toward small businesses rather than enterprise B2B, which suits a marketer who is the whole department.

Best podcasts for marketing leaders

The best podcasts for B2B marketing leaders are The Dave Gerhardt Show, Marketing Against The Grain and The Marketing Millennials. All three publish more than once a week.

The Dave Gerhardt Show is the feed of Exit Five, a private community for B2B marketers, and it sounds like one: interviews with working marketing leaders, with solo “Dave Unfiltered” episodes between them.

Marketing Against The Grain is HubSpot’s show and the most experimental of the three: growth tests, new tools and where marketing teams are heading. The Marketing Millennials runs the widest guest list, from B2B software to media sales. For anyone deciding how to get an executive onto one of these, getting booked on podcasts covers which shows take pitches.

Which B2B marketing podcasts have stopped?

Sixteen well-known B2B marketing podcasts have published nothing in more than 90 days, the common definition of a dormant show. Several still sit near the top of recommended lists.

One said it was stopping: Content Inc’s last episode, in January 2026, is titled “Pausing this Podcast”. Two said they were taking a break: Social Pros posted “Social Pros Break” in August 2025, and Pipe Dream signed off with “See You After Easter!” in March 2026. Neither has published since, and most of the rest simply went quiet. An announced break is how a show ends without anyone deciding to end it.

B2B Growth is the one to notice. It published more than 200 episodes in 2021, four a week. Output halved in 2023, and the feed has carried nothing since November 2024. Volume did not keep it alive. Before following or pitching any show, open its feed and read the date of the latest episode; checking whether a podcast is still active takes a minute, and why company podcasts stop is mostly about who owns the next episode.

How to choose a B2B marketing podcast

Choose a B2B marketing podcast by the problem you own this quarter, then give one show three full episodes before judging it.

Pipeline behind target: Demand Decoded or Sales Pipeline Radio. Rebuilding positioning: Uncensored CMO, then The B2B Playbook to turn it into campaigns. New to leading a team: The Dave Gerhardt Show. A commute and no time: Breaking B2B or Marketing School.

Then delete the subscriptions that went quiet. The list in your podcast app ages exactly like the lists online.

Frequently asked questions