Top B2B podcasts in 2026

Akshay Datt

host of Founder Thesis, where he has published 447 episodes and 569 hours of founder interviews since 2020.

The best B2B podcasts are Acquired, Founders, The Dave Gerhardt Show, 30 Minutes to President’s Club, Lenny’s Podcast, Topline, Attributed and Run the Numbers. A B2B podcast is a show made for a business audience that sells to other businesses, covering company teardowns, operator tactics, executive interviews or category news.

Best B2B podcasts in 2026

The best B2B podcasts in 2026 are Acquired, Founders, The Dave Gerhardt Show, 30 Minutes to President’s Club, Lenny’s Podcast, Topline, Attributed and Run the Numbers.

Best B2B podcasts for company teardowns

The teardown B2B podcasts are Acquired, Founders and Business Breakdowns: hosts research one company and talk, with no guest involved. Colossus, which makes Business Breakdowns, is an investing media network.

What to steal: the guestless format. There is no guest to chase and no scheduling dependency. The most common reason a company podcast dies is that booking becomes someone’s unpaid second job, and a researched-teardown format removes that failure mode.

Acquired puts “over 200 hours of research and production” into an episode and published 14 episodes last year at a median of nearly four hours. That is a low-volume, high-effort model that only works if someone on the team enjoys the research.

Business Breakdowns does the same job at a fifth of the runtime and twice the frequency, which is the more realistic version to copy. Founders proves one person and a stack of biographies can sustain nearly a decade without a single guest.

Best B2B podcasts for sales and marketing tactics

The tactical B2B podcasts are 30 Minutes to President’s Club, The Marketing Millennials, The Dave Gerhardt Show, Marketing Against The Grain and Breaking B2B. They run short, publish often, and most sit in front of a paid product.

What to steal: the products underneath the show. 30 Minutes to President’s Club runs a podcast as distribution for paid products: seven courses, a membership, a weekly newsletter and a book, Cold Calling Sucks (And That’s Why It Works). The tight 31-minute format is what makes twice-weekly output survivable.

Exit Five, a paid community for B2B marketers, is the community version of the same idea. The feed has since been retitled around the host’s name rather than the brand, which is its own lesson about where brand equity sits.

Marketing Against The Grain is the closest thing to a large-company show that has sustained: two internal HubSpot executives, Kipp Bodnar and Kieran Flanagan, no external booking, and 25-minute episodes.

Best long-form interview B2B podcasts

The long-form interview B2B podcasts are Lenny’s Podcast, Invest Like the Best and Dwarkesh Podcast. All three run over an hour and all three are healthy, which undercuts the standard advice to keep episodes short.

What to steal: put the show inside the newsletter, not beside it. Lenny’s feed is served from Substack, alongside the newsletter. The written asset and the audio asset are one product with one subscriber list, which is materially different from running a podcast and a newsletter as two content lines with two audiences. Most companies end up with the second by accident.

Length is affordable when the guest is hard to hear from anywhere else.

Best panel-format B2B podcasts

The panel B2B podcasts are The Twenty Minute VC, Equity, Topline and Sharp Tech, all built on recurring hosts rather than booked guests. Recurring hosts remove the booking bottleneck entirely.

What to steal: two formats from one production setup. Topline, made by Pavilion, a membership community for go-to-market executives, has three co-hosts, Sam Jacobs, AJ Bruno and Asad Zaman, so no episode depends on a guest saying yes. It then runs two shapes off that same setup: full panel episodes, most between 55 and 80 minutes, and short “SPOTLIGHT” episodes of 22 to 25 minutes. One long anchor, one short reactive format, no extra crew.

The Twenty Minute VC is also a warning about naming. Its median across the full catalogue is 38 minutes and its median over the last 12 months is 74. Format promises made at launch are hard to keep for a decade, so pick a name the show can outgrow.

Best company-owned B2B podcasts

The best company-owned B2B podcast is Attributed, made by Dreamdata, a B2B marketing attribution platform: running close to four years and publishing weekly. BUILDERS, Run the Numbers, Marketers of Technology, Modern CTO, Uncensored CMO, The CMO Podcast and The Transaction fill out the group, the closest comparable to a show a company would commission.

What to steal: pick one model and stay inside it. Front Lines Media, a podcast network for B2B tech brands, runs short, high-frequency shows, and BUILDERS at 190 episodes a year with a 23-minute median is the volume model in its purest form. Acquired is the depth model. Both work. What does not work is attempting Acquired’s depth on Front Lines’ schedule.

Run the Numbers shows the third lever, narrowing the buyer rather than the format: it is aimed squarely at finance leaders and never drifts. The Transaction, at 22 episodes a year, is the benchmark for what two hosts without a production team sustain.

Which B2B podcasts have stopped publishing?

Seventeen well-known B2B podcasts are dormant, and most of them are branded shows owned by a company. A show with no episode in 90 days is dormant by the common industry definition.

Cheeky Pint, hosted by Stripe co-founder John Collison, started 16 June 2025 and published 35 episodes before going quiet on 20 May 2026. Stripe has more resources, more distribution and better guest access than almost any company, and the show still lasted about eleven months. Cadence risk is a structural problem.

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